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The secrets behind getting content shared are much sought after by marketers across the world. For those with a global remit, one of the major challenges (as with so many areas of marketing) is that what works with one audience cannot be guaranteed to work others.
In the age of tech savvy millennials and cross-channel media consumption, getting content shared has become vital to brands.
India has long been touted as one of the major growth areas and opportunities for brands across the globe.
Imaad Ahmed is marketing director at Warc.