19 February 2015 • The secrets behind getting content shared are much sought after by marketers across the world. For those with a global remit, one of the major challenges (as with so many areas of marketing) is that what works with one audience cannot be guaranteed to work others. This is especially true with content strategies designed to resonate globally – how possible is this?
05 February 2015 • India has long been touted as one of the major growth areas and opportunities for brands across the globe. Professor Amitava Chattopadhyay, the GlaxoSmithKline Chaired Professor of Corporate Innovation at INSEAD and Fellow of the Institute on Asian Consumer Insight, recently hosted a fascinating Warc Webinar on this topic.
About Imaad Ahmed
Imaad Ahmed is marketing director at Warc.