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The debate about what the media agency of the future will look like continues apace. Bountiful Cow’s Henry Daglish considers whether agencies are best with a lightweight staff and contractors or a full-time team.
In-housing shows no sign of abating, but questions around capability, scale, and expertise continue to surround the topic. Henry Daglish, founder of the independent media agency Bountiful Cow, offers his take on the upsides and downsides of in-housing.