Heather Westgate is Chief Executive of TDA, the direct-to-digital agency that she co-founded in 1996. Her drive and dynamism have been a catalyst for the development of some of the UK's most powerful brands, and she's widely recognised as an industry influencer and opinion former. She has chaired the DMA Awards three times, and in February 2008, was named an IDM Honorary Life Fellow. TDA's corporate clients include Lloydspharmacy, The Co-operative Group, Dow Jones, and npower. Charity clients include Practical Action, Cancer Research UK, Samaritans, Livability, St Dunstan’s and National Trust.