13 August 2019 • Values-led marketing is not a new idea, but what the industry is lacking is a way of measuring this approach. Blue State's Hannah Johnson argues we have to look outside of advertising and think long-term to find answers.
18 June 2019 • Could AI have role in testing content? Hannah Johnson explains how it’s now possible to generate results as valid as those from focus groups and surveys using synthetic personas.
About Hannah Johnson