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This is a guest post from Dom Boyd, Chair of the Account Planning Group (APG). There are many reasons for strategists to start 2017 full of excitement and optimism .
This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs Every year BrainJuicer tests most of the Super Bowl ads, to see which ones are the most emotionally effective.
This is a guest post from Chaya Soggot, founder and chief executive of adtech firm, Woobi Over the past decade the advertising industry has gone through quite the revolution.
This is a guest blog from Lisa Menaldo, UK Managing Director, Sublime Skinz "Fraud ultimately follows dollars," Scott Knoll, Chief Executive and President of Integral Ad Science, rightly explained at this year's dmexco conference.
This is a guest blog from Alison Martin, Director, Kantar Worldpanel It might not be as sexy as virtual reality or robots but, at this year's CES, grocery e-commerce has been the trend that's grabbed the interest of many marketers.
A response to: Nissan is an Olympics brand winner This guest blog is written by Richard Reid, who manages iris SPORT's consultancy and data offering in APAC.
This guest blog is written by Hannah Fisher, a planner at iris Worldwide One of the things I observe on a regular basis is how incredibly important friendship is to many of the adults I know.
This guest blog is by Scott Curtis, European Mobile Strategy & Development Director, Starcom Google's quest to continue its dominance of our digital spend continues with its latest efforts to protect the web.
This is a guest blog by Stephen Upstone, CEO and founder, LoopMe A recent survey of 1,000 mobile users in the US and UK asked if people who watch mobile video ads actually go on to buy the product advertised in store or online, and if not, why not.
This guest blog is written by Chris Le May, DataXu SVP and Managing Director Europe & Emerging Markets Recent years have seen a stampede towards video advertising.
This is a guest post by Andrew Buckman, MD EMEA, OpenX There was a time when inventory deals ended with a handshake that confirmed the deal was done, prices were agreed, and delivery would be assured.
Assessing the current adoption of and attitudes towards digital video advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.
This guest post is written by Timo Tuominen, senior software consultant at digital innovation consultancy Futurice.
This guest post is written by Maria Vardy, Brand Comms MD at Jaywing The brand marketing landscape is in a constant state of evolution.
This guest post is written by Ken Parnham, General Manager Europe at Near Advances in virtual reality have developed rapidly in recent years and technology that was once considered futuristic has finally hit the mainstream.
This guest post is by John Ounpuu who is co-founder of Modern Craft, a digital strategy agency . @jounpuu Econsultancy recently published a detailed report on Marketing Budgets in 2016 .
The market-led strategies of the past based on growing consumer segments with increasing spending power won't cut it in a slower-growth global economy.
This guest blog is by Daniel Carlson, writing in the May issue of Admap. Subscribers can read the issue here .
This is a guest post by Mark Middlemas, Director of Communications, Northern Europe, RadiumOne There are three particular characteristics of the way that fans of the upcoming European Football Championships intend to consume its content that provide a veritable goldmine for marketers to exploit.
This is a guest blog written by Jose de Cabo, co-founder, Olapic Marketers have heard the mantra "content is king" so many times now they are probably saying it in their sleep.
This guest post is written by Andrew Buckman, Managing Director UK, OpenX With 53% of premium publishers already using the technology, header bidding has become one of the most talked about topics ...
This guest post is from Mobbie Nazir, Chief Strategy Officer at We Are Social This year I have the pleasure of once again judging the Warc Prize for Social Strategy, the Prize designed to recognise work from all over the world that uses social ideas to drive business results.
By Matthew Payne, head of creative technology, We Are Social Mark Zuckerberg opened this week's Facebook F8 with a clear dig at Donald Trump and his anti-immigration stance.
This post is written by Heather Andrew, CEO UK of Neuro-Insight . The Warc 100 provides a fascinating cross-section of the breadth and depth of effective, creative work from around the world.
This guest post is by Nick Evans, Marketing Practice Director at Jaywing At one point, all marketing was personal.
Warc invites guests to post on its blog from time to time. If you have an issue or topic of interest to a global audience of advertising and marketing professionals, get in touch.