22 May 2017 • There has been a spate of recent cases where large corporations are alleged to have used street art without seeking the appropriate permissions. British Airways is the latest to become embroiled, as reported by the Evening Standard on 3 May. Art law specialists Tim Maxwell and Fred Clark explain why brands cannot simply help themselves to artworks, even on the street.
07 February 2017 • There are many reasons for strategists to start 2017 full of excitement and optimism . Not least, because this year ushers in the return of the APG Creative Strategy Awards: our very own Oscars.
06 February 2017 • This is a guest post from Tom Ewing, Senior Director, BrainJuicer Labs
02 December 2016 • This is a guest post from Chaya Soggot, founder and chief executive of adtech firm, Woobi
26 October 2016 • This is a guest blog from Lisa Menaldo, UK Managing Director, Sublime Skinz
11 October 2016 • This is a guest blog from Alison Martin, Director, Kantar Worldpanel
06 October 2016 • A response to: Nissan is an Olympics brand winner
27 September 2016 • This guest blog is written by Hannah Fisher, a planner at iris Worldwide
13 September 2016 • This guest blog is by Scott Curtis, European Mobile Strategy & Development Director, Starcom
31 August 2016 • This is a guest blog by Stephen Upstone, CEO and founder, LoopMe
19 August 2016 • This guest blog is written by Chris Le May, DataXu SVP and Managing Director Europe & Emerging Markets
15 August 2016 • This is a guest post by Andrew Buckman, MD EMEA, OpenX
04 August 2016 • Assessing the current adoption of and attitudes towards digital video advertising from both buy and sell-side stakeholders is important to elevate industry understanding and identify areas for guidance.
26 July 2016 • This guest post is written by Timo Tuominen, senior software consultant at digital innovation consultancy Futurice.
19 July 2016 • This guest post is written by Maria Vardy, Brand Comms MD at Jaywing
30 June 2016 • This guest post is written by Ken Parnham, General Manager Europe at Near
16 June 2016 • This guest post is by John Ounpuu who is co-founder of Modern Craft, a digital strategy agency . @jounpuu
07 June 2016 • The market-led strategies of the past based on growing consumer segments with increasing spending power won't cut it in a slower-growth global economy. In this guest blog, J. Walker Smith, Executive Chairman at The Futures Company, examines the economic backdrop and the way forward for businesses and brands.
26 May 2016 • This guest blog is by Daniel Carlson, writing in the May issue of Admap. Subscribers can read the issue here .
23 May 2016 • This is a guest post by Mark Middlemas, Director of Communications, Northern Europe, RadiumOne
10 May 2016 • This is a guest blog written by Jose de Cabo, co-founder, Olapic
06 May 2016 • This guest post is written by Andrew Buckman, Managing Director UK, OpenX
25 April 2016 • This guest post is from Mobbie Nazir, Chief Strategy Officer at We Are Social
15 April 2016 • By Matthew Payne, head of creative technology, We Are Social
13 April 2016 • This post is written by Heather Andrew, CEO UK of Neuro-Insight .
About Guest blog
Warc invites guests to post on its blog from time to time. If you have an issue or topic of interest to a global audience of advertising and marketing professionals, get in touch.