Grey Group Asia Pacific
Opinion
13 July 2011
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How much gets filled into a shopping cart and the types of brands which get in are determined by the consumer’s budget. This is a straightforward and innocuous statement to make, given the fact that this is a general belief held sacrosanct by marketers and retailers, and any attempt of even trying to suggest otherwise is bound to be met with opposition and ridicule.
Opinion
13 July 2011
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Brand loyalists, brand evangelists or however you may want to define them, are amongst the most precious people in any brand owner’s life.
Opinion
13 July 2011
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“Tryvertising” or trying-before-buying was first spotted as a global trend by Trendwatching.com in 2005 and continues to proliferate until today; more consumers are making up their minds about brands based on their experiences and less so the messages conveyed to them. This upward trend reflects the findings in Grey and G2’s Eye on Asia – Retail study which uncovered that within the deep melting pot of in-store communications, a smorgasbord of tactics ranging from packaging, leaflets and brochures to scripted storekeeper advice, it is trial packs which are ranked by Asian shoppers as the most memorable brand interaction in-store.
Opinion
06 April 2011
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In general, we see the common picture of the aggressive and annoying salesperson bothering Asian shoppers who generally are seen as quiet, shy and patient as they listen to the sales pitch without rudely interrupting them. We also expect that at the end of this picture, the shopper ignores the advice completely and ends up purchasing something else.
Opinion
06 April 2011
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All good things must come to an end, and that end is near for what we fondly know as ‘the promotion’… well, not completely come to an end but like big hair, and 80s fashion, ‘the promotion’ needs a well-deserved update.
Opinion
06 April 2011
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You could have been the boring front-bencher, the popular one or the one who lives by the phrase ‘It’s all Greek to me’. However, no matter what kind of a student you once were, you never stop being one, even when you grow up. It comes through in little ways and this is especially so, when you are out shopping.
Opinion
29 September 2010
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Asia is a diverse market and the way its retail channel works from one country to another in the region is unique to each individual market. However, there are some common traits that describe the behaviour of Asian shoppers. In our Grey and G2 Asia Pacific Eye on Asia – Retail study, we interviewed around 2,100 adults in Australia, China, India, Indonesia, Japan, Korea, Malaysia and Vietnam to gain valuable insights into the Purchase Decision Journey of an average Asian shopper.
Opinion
21 July 2010
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Whenever we discuss psychographic segmentation, there often seems to be a variety of new ‘labels’ to describe these groups, but not enough about how to apply this segmentation system into true marketing applications.
