Gerard Crichlow

22 July 2020 COVID-19 has had a significant impact on headcounts in strategy teams, with nearly a quarter of WARC respondents reporting their strategy teams have decreased in size as a result of the virus. Unfortunately, the most significantly impacted are junior strategists (41%). This means there will be fewer opportunities, less training, and less cognitive diversity, making our industry even less of an option for new perspectives – especially those from non-white backgrounds who already experience a high barrier to entry.