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Geoffrey Precourt

The annual BRITE conference is an assembly sponsored by the Columbia Business School's (CBS) Center on Global Brand Leadership, and features a mix of brands (as you might expect), innovation, and technology.
Daniel Kahneman – the Eugene Higgins Professor of Psychology, Professor of Psychology and Public Affairs, recipient of the Nobel Prize in Economic Sciences, and author of the best-selling Thinking, Fast and Slow – had just come home from dinner with friends.
Despite the best efforts of Superstorm Sandy, last week Warc attended the Association of National Advertisers' (ANA) 14th annual 2012 Multicultural Marketing and Diversity Conference.
The judges of the American Association of Advertising Agencies (4A's) 2012 Strategy Festival's Jay Chiat Awards met often and early to determine which of 12 Gold Award winners in eight categories would walk away with best-in-show Grand Prix honors.
The Jay Chiat Awards at the American Association of Advertising Agencies (4A's) 2012 Strategy Festival threw up a particularly strong trend this year: advertising and, more broadly, the marketing application of technology, can not only drive the bottom line but also improve the way we live .
On the eve of the 2012 American Association of Advertising Agencies’ (4A’s) Strategy Festival – even as judges were still mulling which work would walk away with the Festival’s Grand Prix prize – Ed Cotton, New York-based director of strategy for Sausalito, California agency Butler, Shine, Stern & Partners, couldn’t help but notice a trend.
Standing before a crowd of 2,000-plus at the Association of National Advertisers' annual 2012 Masters of Marketing Conference, Bob Liodice, the organization's president/ceo, set the bar for the conference, pledging lessons in performance from his keynote speakers.
This week Warc is reporting from the Interactive Advertising Bureau's (IAB) 10th-annual MIXX conference in New York – one of the highlights of Advertising Week.
This week Warc is reporting from the Advertising Research Foundation's (ARF) Audience Measurement conference in New York City.
One of the key themes at the Interactive Advertising Bureau’s (IAB) third annual Innovation Days conference was simply the need for the marketing industry to keep up.
Sixteen years ago – at just about the same time marketers and advertising technologists assembled for the first San Francisco-based ad:tech assembly – Jeff Bezos left his job on a hedge-fund desk to start an online book-buying service.
"The world of marketing research is about to be transformed," Bob Barocci, President/CEO of the Advertising Research Foundation (ARF), proclaimed in his opening address to the organisation’s 57th annual conference.
The undercurrent of the Association of National Advertiser's 2012 Association of National Advertisers' (ANA) TV & Everything Video Forum was that television still remains a vital beast in brand marketing.
Multicultural marketing in the US is taking on new dimensions. Back in September, Nielsen unveiled data at an ARF Advertising Week event that showed just how rapid the take-up of smartphones among the Hispanic, Asia-Pacific and African-American populations was.
Nobody brings brands to an audience of marketers any better than the Association of National Advertisers .
"I have some breaking news," Randall Rothenberg, the Interactive Advertising Bureau's President/CEO, told the seventh annual gathering of the organisation's MIXX Conference in New York.
In 2007, when the Interactive Advertising Bureau (IAB) convened its first Digital Video convention, the session was billed as 'Broadband and Beyond' and promised participants a peak at how the potentially ubiquitous presence of digital interconnectivity might "influence how consumers interact with sight, sound, and vision on the internet." "It raised the question, 'Could we possibly have television on the internet,'" Randall Rothenberg, IAB President/CEO told the 2011 assembly.
Warc's US editor, Geoffrey Precourt, reports on Nancy Hill's opening address to the 4A's annual conference.