Geoffrey Precourt

Tony Pace is a veteran marketer with experience as a client, agency executive and leader of an industry body.
Marketers need to remember the human touch and not solely rely on data as they build brands and respond to COVID-19 alike, according to Rishad Tobaccowala, a senior adviser to Publicis Groupe.
While some large marketers are cutting back their advertising efforts on Facebook, smaller brands are often filling the gap, reports Geoffrey Precourt, WARC’s US Editor.
The Advertising Research Foundation (ARF), the industry body, can draw upon many decades of analysis, as well as cutting-edge insights, as it strives to help brands navigate the COVID-19 crisis.
The agency business faces a significant challenge as COVID-19 places client revenues, and adspend levels, under pressure.
Procter & Gamble, one of the world's biggest advertisers, is taking a wide range of actions to help tackle the Coronavirus pandemic.
In his keynote address to 1,200 delegates at the Interactive Advertising Bureau’s (IAB) 2020 Annual Leadership Meeting, Randall Rothenberg, the trade body’s CEO, sounded an alert about the need to balance online privacy and personalization – Geoffrey Precourt, WARC’s US Editor, picks out some key excerpts from Rothenberg’s keynote presentation.
Hyundai, the South  Korean auto giant,  is talking Boston ahead of the 2020 Super Bowl - WARC's resident Bostonian, Geoffrey Precourt, explains why that's smaht.
The marketing iconoclast says brands are missing the boat on TikTok – WARC’s Geoffrey Precourt was there to hear him.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube.
On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.
Leslie Wood, Nielsen Catalina Solutions’ chief research officer, recently claimed the Advertising Research Foundation’s (ARF) 2019 Erwin Ephron Demystification Award.
The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting provided an in-depth view of the direct-brand revolution.
Geoffrey Precourt taps the IAB’s Susan Borst to discover what’s happening in the world of B2B digital marketing.
Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth.
Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.
Ken Auletta’s new  book about the challenges facing the advertising industry was published this week.
The New Yorker's media writer, Ken Auletta, has written a book about advertising in the 21 st Century.
Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.
"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.
The annual BRITE conference is an assembly sponsored by the Columbia Business School's (CBS) Center on Global Brand Leadership, and features a mix of brands (as you might expect), innovation, and technology.