Geoffrey Precourt

The marketing iconoclast says brands are missing the boat on TikTok – WARC’s Geoffrey Precourt was there to hear him.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube.
On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.
Leslie Wood, Nielsen Catalina Solutions’ chief research officer, recently claimed the Advertising Research Foundation’s (ARF) 2019 Erwin Ephron Demystification Award.
The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting provided an in-depth view of the direct-brand revolution.
Geoffrey Precourt taps the IAB’s Susan Borst to discover what’s happening in the world of B2B digital marketing.
Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth.
Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete.
Ken Auletta’s new  book about the challenges facing the advertising industry was published this week.
The New Yorker's media writer, Ken Auletta, has written a book about advertising in the 21 st Century.
Ken Auletta has put the advertising industry in the crosshairs in his new book. At the 4A’s (American Association of Advertising Agencies) 2018 Accelerate Conference, The New Yorker journalist was tackled by Bill Koenigsberg, president/CEO of Horizon Media.
"Restroom for All", a campaign created for Mastercard by McCann New York, walked off with best-in-show honors at the Association of National Advertisers' (ANA) 2017 Multicultural Excellence Awards.
The annual BRITE conference is an assembly sponsored by the Columbia Business School's (CBS) Center on Global Brand Leadership, and features a mix of brands (as you might expect), innovation, and technology.
Daniel Kahneman – the Eugene Higgins Professor of Psychology, Professor of Psychology and Public Affairs, recipient of the Nobel Prize in Economic Sciences, and author of the best-selling Thinking, Fast and Slow – had just come home from dinner with friends.
Despite the best efforts of Superstorm Sandy, last week Warc attended the Association of National Advertisers' (ANA) 14th annual 2012 Multicultural Marketing and Diversity Conference.
The judges of the American Association of Advertising Agencies (4A's) 2012 Strategy Festival's Jay Chiat Awards met often and early to determine which of 12 Gold Award winners in eight categories would walk away with best-in-show Grand Prix honors.
The Jay Chiat Awards at the American Association of Advertising Agencies (4A's) 2012 Strategy Festival threw up a particularly strong trend this year: advertising and, more broadly, the marketing application of technology, can not only drive the bottom line but also improve the way we live .
On the eve of the 2012 American Association of Advertising Agencies’ (4A’s) Strategy Festival – even as judges were still mulling which work would walk away with the Festival’s Grand Prix prize – Ed Cotton, New York-based director of strategy for Sausalito, California agency Butler, Shine, Stern & Partners, couldn’t help but notice a trend.
Standing before a crowd of 2,000-plus at the Association of National Advertisers' annual 2012 Masters of Marketing Conference, Bob Liodice, the organization's president/ceo, set the bar for the conference, pledging lessons in performance from his keynote speakers.
This week Warc is reporting from the Interactive Advertising Bureau's (IAB) 10th-annual MIXX conference in New York – one of the highlights of Advertising Week.
This week Warc is reporting from the Advertising Research Foundation's (ARF) Audience Measurement conference in New York City.