23 October 2020 • Marketers must be ready for a future that is shaped by everything from smart speakers and autonomous cars to artificial intelligence, according to Raja Rajamannar, Mastercard’s chief marketing and communications officer. Geoffrey Precourt, WARC’s US Editor, outlines how this might be achieved.
Goodby, Silverstein & Partners captures a moment of social injustice … and the ARF’s Grand Ogilvy Award
22 October 2020 • As the winner of the 2020 Grand Ogilvy Award, Goodby, Silverstein & Partners was recognized for a breakthrough campaign focused on tackling bias in law enforcement. WARC’s Geoffrey Precourt looks at this initiative, and another breakthrough campaign from the agency’s past.
15 October 2020 • The Advertising Research Foundation (ARF), the industry body, is focused on enhancing digital measurement and boosting diversity in marketing research, reports Geoffrey Precourt, WARC’s US editor.
26 July 2020 • Asian Americans have witnessed an uptick in racially-motivated animus and aggression since the outbreak of COVID-19. Geoffrey Precourt, WARC’s US editor, offers an insight into a campaign that demonstrates how the marketing industry can work together to push back against this prejudice.
26 May 2020 • Tony Pace is a veteran marketer with experience as a client, agency executive and leader of an industry body. And he believes a marketing tie-up between Hilton and Lysol offers a valuable example for brands navigating the present crisis, Geoffrey Precourt, WARC’s US editor, reports.
21 May 2020 • Marketers need to remember the human touch and not solely rely on data as they build brands and respond to COVID-19 alike, according to Rishad Tobaccowala, a senior adviser to Publicis Groupe. Geoffrey Precourt, WARC’s US Editor, outlines further insights from the renowned industry leader.
07 May 2020 • While some large marketers are cutting back their advertising efforts on Facebook, smaller brands are often filling the gap, reports Geoffrey Precourt, WARC’s US Editor.
12 April 2020 • The Advertising Research Foundation (ARF), the industry body, can draw upon many decades of analysis, as well as cutting-edge insights, as it strives to help brands navigate the COVID-19 crisis. WARC’s Geoffrey Precourt outlines some guidance provided by the trade association’s CEO.
06 April 2020 • The agency business faces a significant challenge as COVID-19 places client revenues, and adspend levels, under pressure. WARC’s Geoffrey Precourt outlines the perspective from the 4A’s (American Association of Advertising Agencies), the industry body, in response to the pandemic.
27 March 2020 • Procter & Gamble, one of the world's biggest advertisers, is taking a wide range of actions to help tackle the Coronavirus pandemic. WARC's Geoffrey Precourt looks at how the fast-moving consumer goods manufacturer is responding.
18 February 2020 • In his keynote address to 1,200 delegates at the Interactive Advertising Bureau’s (IAB) 2020 Annual Leadership Meeting, Randall Rothenberg, the trade body’s CEO, sounded an alert about the need to balance online privacy and personalization – Geoffrey Precourt, WARC’s US Editor, picks out some key excerpts from Rothenberg’s keynote presentation.
30 January 2020 • Hyundai, the South Korean auto giant, is talking Boston ahead of the 2020 Super Bowl - WARC's resident Bostonian, Geoffrey Precourt, explains why that's smaht.
29 November 2019 • The marketing iconoclast says brands are missing the boat on TikTok – WARC’s Geoffrey Precourt was there to hear him.
22 November 2019 • This interview is part of the Marketer’s Toolkit 2020. Download the summary report here . In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at Procter & Gamble (P&G) – speaks to WARC’s Geoffrey Precourt about turning brand purpose into activism, how P&G is tackling personalisation, and new types of creativity.
22 August 2019 • Influencer marketing is a popular strategy for brands seeking to engage consumers on sites like Facebook, Instagram, and YouTube. But as Geoffrey Precourt, WARC's US Editor, found in a debate between two of the biggest names in American journalism, this activity – and the attendant debates regarding ethics, transparency, and disclosure – are far from new.
01 August 2019 • On the twenty-fifth ARF David Ogilvy Awards, WARC's Geoffrey Precourt looks at how research has changed advertising.
09 May 2019 • Leslie Wood, Nielsen Catalina Solutions’ chief research officer, recently claimed the Advertising Research Foundation’s (ARF) 2019 Erwin Ephron Demystification Award. But rather than looking back, WARC’s Geoffrey Precourt learned, she is very much focused on the future.
26 March 2019 • The Interactive Advertising Bureau’s (IAB) 2019 Annual Leadership Meeting provided an in-depth view of the direct-brand revolution. Geoffrey Precourt, WARC’s US Editor, outlines some of the highlights from the event in Phoenix, Arizona.
04 February 2019 • Geoffrey Precourt taps the IAB’s Susan Borst to discover what’s happening in the world of B2B digital marketing.
22 January 2019 • Geoffrey Precourt, WARC’s US editor, muses on some advertising strategies that were all the rage in his youth. Twice in the last couple of months, the airline industry has conspired with the forces of nature to take me on an unexpected detour. And on each occasion, I kept running into advertising platforms that I’d long since forgotten but which, in their time, were cutting-edge tools of what we didn’t yet call consumer engagement.
19 November 2018 • Marc Pritchard is the brand chief at the world’s largest advertiser. And he has very personal reasons for using this communications muscle to help drive social change, as Geoffrey Precourt reports.
29 October 2018 • Sustainability is a point of focus for the world’s biggest advertiser. WARC's Geoffrey Precourt explores how P&G’s chief brand officer is working with the ANA and Cannes Lions to make it an industry priority, too.
24 October 2018 • Obsession and excellence fed into a JPMorgan Chase creative spot. WARC's Geoffrey Precourt explores how the ad favoured feelings over metrics.
21 September 2018 • Nike's most recent campaign in the US has divided opinion, but according to Tony Pace, Marketing Accountability Standards Board (MASB) President, analysed and praised the brand's continuous position at the side of the athlete. WARC's US Editor, Geoffrey Precourt reports.
06 June 2018 • Ken Auletta’s new book about the challenges facing the advertising industry was published this week. Here, Geoffrey Precourt, WARC’s US Editor, discusses what these problems mean for agencies, brands and media companies.
About Geoffrey Precourt
Geoffrey Precourt is WARC's US editor. He reports from key events across North America. Prior to joining WARC, Geoffrey held senior editorial roles at titles including Strategy + Business, Point, Smart Business and Fortune, and edited the book CMO Thought Leaders.