Frank Reitgassl

05 May 2020 Frank Reitgassl – now group head of Brand Strategy & Development at Zurich Insurance –  reflects on his time in Asia and the growth of the strategy discipline since, having  served as a judge for the WARC Prize for Asian Strategy in 2014 and 2015.
09 August 2018 As the ownership of strategy becomes ever more fluid, Frank Reitgassl, former head of strategy at BBH and director of brand strategy & creative at Mondelez, argues in this essay for WARC’s Future of Strategy 2018 report that the most important attribute of a planner is generosity.