01 March 2017 • In recent years, female empowerment has been a hot topic in both adland and broader culture - from the 3% Conference (and their mission to support female creative leadership in agencies) to the lyrics of Beyoncé. But while we've been trying to address female stereotypes, have we been blind to the stereotypes around masculinity? Our view on what it is to be 'a man' still remains limited.
About Florence Evans
Florence Evans is a planner at iris Worldwide.