Get a demo Do I subscribe? News sign-up

Emily Barley

As the office winds down ready for Christmas – we're on a skeleton staff next week – here's the latest set of #WarcFavourites2014 .
Last week we started sharing our favourite Warc content from this year – each piece chosen by a member of the Warc team.
On Monday we started sharing our #WarcFavourites2014 . All the pieces have been selected by people who work at Warc because they stood out in some way – an interesting idea, eye-catching campaign or something we noticed clients really loved.
The big debate is on. Has John Lewis done it again with #MontyThePenguin ? Or might Sainsbury's have pulled it out of the bag? John Lewis has done so well with its Christmas ads in the past that people have begun to anticipate its launch.
Last night we celebrated Admap's 50th anniversary! Warc subscribers can read the anniversary issue The Future of Brand Communications – and dig into the Admap archive, which goes all the way back to 1967! If you aren't a Warc subscriber, take a trial or subscribe to Admap .
Events have long been used by brands to build awareness, attract new customers and display their values.
What marketing do to boost a brand weakness? A quick scout of Warc.com finds a myriad of challenges and solutions.
Sometimes the answer to your media question is hiding in plain sight. Well the campaigns that follow have moved beyond the traditional versus digital/social media debate and used an ubiquitous yet unexpected object to carry their brand message.
China is the world's largest ecommerce market, having grown at 71% annually since 2009 and set to be worth $541bn by 2015.