Elizabeth Lane

18 November 2021 While connected TV offers advertisers more choice and reach than ever before, brands must update their view of how to advertise on this platform, argues IAB UK’s Elizabeth Lane.
07 September 2021 Advertisers should tap into personalisation, context and powerful storytelling to succeed in digital audio media, writes IAB UK’s Elizabeth Lane.
07 June 2021 Contextual, seamless advertising experiences are necessary to balance the delicate relationship between gamers and brands.