08 October 2020•The digital customer journey can lure people off the path to purchase all too easily. It’s only by understanding your audience’s behaviour online that you can influence the new-look customer journey, says Mullen Lintas’ Ekta Relan.
About Ekta Relan
National Planning Director, Mullen Lintas India
Welcome back to WARC!
We’ve made some exciting changes since your last visit, bringing you:
Latest category insights straight to your homepage
A new Evidence series on key marketing questions
Category campaign data from recent case studies