Ed Pank

Opinion
22 July 2020 The COVID-19 pandemic has swept around the globe, causing the tragedy of the loss of life and, at the same time wreaked havoc on the economy.
Opinion
31 March 2020 To mark its tenth anniversary, WARC’s Asia managing director, Edward Pank looks back at the genesis of the WARC Prize for Asia Strategy and the region’s strategic evolution since.
Opinion
23 January 2020 Following the censuring of an influencer for Pretty Little Thing for posting about the brand outside of an advertising context, Billion Dollar Boy’s Ed East explores where the rules suggest some murky standards.
Opinion
10 May 2019 In the aftermath of the 2018 brand safety scandal around toxic adjacencies, many brands discovered they were ill-equipped to fully protect themselves from potential future risks. With the recent announcement from Google that YouTube might never be 100% brand-safe, the onus is clearly on brands to ensure their own brand safety. GumGum's Ed Preedy explores the techniques to do so.
Opinion
05 March 2019 Indian campaigns have featured at the very top of WARC rankings. Ed Pank, Managing Director, WARC Asia-Pacific, was in Kerala to talk about India's planning landscape and why it is performing at the very highest level.
Opinion
20 December 2018 Many of us will try (and likely fail) to change something in our lives in the New Year. Behavioural Economics can explain many of the sounds reasons behind these failed resolutions, but according to Ed Owen, Head of programme content at the IDM, we should all try a little revolution in 2019 instead.
Opinion
08 November 2018 Planners are in danger of being caught up in the minutiae of campaigns when they should be looking at the big picture. And, says Ed Cotton, they need to become mini-MBA students as well.
Opinion
02 November 2018 As we race towards an ever more personalised future perhaps there is merit in reflecting on how personal brands should become.
Opinion
13 June 2018 Advertisers are currently navigating one of the biggest shake-ups to the way they collect, use and store consumer data. For some, GDPR is an opportunity for the industry to make some much-needed reforms – with AI at the helm.
Opinion
13 May 2014 Fresh off the back of a sell-out event in Sydney in March, Warc will next week be co-hosting, with its partners King Content and Trinity P3, another seminar on How to be an Effective Content Marketer. This time we'll be in Melbourne.
Opinion
15 October 2013 A presentation that really captured my imagination during Advertising Week was given by Craig Atkinson and Mark Holden from PHD, who together introduced Source: its agency-wide, web-based workspace for media, communications and channel plan development.
Opinion
29 March 2012 Living up to its name Circus 2012, the festival of Commercial Creativity in Sydney, has proved to be an engaging spectacle. On day two the curtain came up on some stimulating and thought-provoking ideas from the industry and beyond, in the Battle of the Big Thinking.