Duncan Southgate
Opinion
12 September 2021
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As digital ad spend rises and options expand, advertisers and agencies need to bring analytical rigour to matching their media strategies with their brand’s personalities.
Opinion
15 July 2020
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In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.
Opinion
04 March 2010
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As part of my digital planning presentation, I'll be sharing some new Millward Brown learning about the creative drivers of viral viewing.
About Duncan Southgate
Duncan Southgate is Global Brand Director, Media, Insights division at Kantar. He has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar.
He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany. Duncan has appeared on conference platforms around the world and in many leading journals and publications.
He conducted the first UK online ad effectiveness study back in 1997 and remains fascinated by digital media formats, as well the roles of context and integrated marketing effectiveness.