Duncan Southgate

12 September 2021 As digital ad spend rises and options expand, advertisers and agencies need to bring analytical rigour to matching their media strategies with their brand’s personalities.
15 July 2020 In the first of a new series of category-specific investigations for WARC, Kantar’s Global Brand Director - Media, Duncan Southgate, takes a look at the media effectiveness of campaigns for food and non-alcoholic drink brands.
04 March 2010 As part of my digital planning presentation, I'll be sharing some new Millward Brown learning about the creative drivers of viral viewing.