Dr Grace Kite

20 January 2023 The latest IPA Effectiveness Awards ceremony was held in London in October 2022. We caught up with Dr Grace Kite, founder and economist at magic numbers, and one of the IPA judges, who talks purpose, scale-ups, and the environment.
26 September 2022 With consumers feeling the pinch, marketers need to prioritise strategies that convince consumers their product is worth paying for, argues Dr Grace Kite, econometrician and founder of magic numbers.