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David Tiltman

Dynamic creativity, viewability, and the use of ad tech for brand building are topics at the forefront of the current conversation.
Accenture Interactive has been at the forefront of consultancies’ shift into marketing services. Anatoly Roytman is its Managing Director for Europe, Africa and Latin America.
We’re getting ready to launch Toolkit 2018 – our guide to tackling some of the biggest challenges brands currently face.
Strategists often benefit from an outsider’s eye, observes David Tiltman, Content Director at WARC, as he explores the story behind SK-II’s Marriage Market Takeover: this used an element of Chinese culture so ingrained as to go unspoken as an emotional springboard for a stunningly effective campaign.
You might notice a few changes on the site, with the launch of WARC Data, a new resource focusing on trends in global advertising and media investment.
WARC has had a facelift. If you're a regular visitor to the site, you may have already noticed some changes.
We’re getting ready to launch Toolkit 2017, our guide to six trends we think will have an impact on marketing in the year ahead.
Judging by the Account Planning Group's recent conference, there is a fair degree of angst about what the future holds for the marketing strategist.
Over the past few months, we have been working behind the scenes to update and upgrade Warc's site structure.
James Hurman, Admap columnist and founder of Previously Unavailable, has just posted his annual 'Cases for Creativity' essay.
I spent Tuesday this week at the IPA's Eff Fest - a conference in London that looked at different aspects of 'effectiveness'.
This morning saw the official launch of Ad Works 21 - the book of cases from the IPA's 2012 Effectiveness Awards (which is published by Warc).
The start of the year is predictions time. Here at Warc we've launched our Toolkit 2013 report on the challenges of the year ahead.
Later this month, the I-COM Summits take place in Rome. I-COM (or International Conference on Online Media Measurement to give it its full title) is one the world’s biggest gatherings of online data types, and takes place every two years.
This week Warc is covering the Spikes Asia event in Singapore, a festival for the best of the region’s creativity.
Last week Warc Asia held its inaugural Warc Conversation event in Singapore. The goal of these informal, after-work events is to share some best practice and get people talking about some of the emerging issues in Asia’s marketing industry.
This week Warc is reporting from the Asian Marketing Effectiveness festival in Shanghai. Warc will be running a full conference report on the event.
Warc is currently at the South by Southwest Interactive conference-cum-festival in Austin, Texas. This event has become one of the biggest dates in the interactive industry's calendar - so marketers need to take note of the key themes being discussed.
This morning I was kindly invited onto the show The Globalist on digital radio station Monocle 24 to talk about China’s latest restrictions on advertising.
This week saw the WOMMA Summit take place in Las Vegas. Word-of-mouth is a particularly hot area at the moment, and it’s always interesting to see how brands plan around it – how do they set up their marketing and PR with word-of-mouth in mind, how do they work with content? One session that struck me as particularly interesting came from Jonathan Byerly, Chief Content Strategist at Dell.
AdAsia 2011 in New Delhi wrapped up with a third day of conference sessions, culminating in a talk by Indra Nooyi, Chairman and CEO of PepsiCo.
After the celebrity-fuelled excitement of day one, day two at AdAsia 2011 was noticeably more low-key.
This week Warc is reporting from AdAsia, a major conference for the Asian marketing industry. The event takes place every two years, under the auspices of the Asian Federation of Advertising Associations (AFAA), and the 2011 conference is being held in New Delhi.
I’m a little late to this as I spent last week in Singapore at the Spikes Asia conference, but I think it’s worth sharing.
Read my post about the highlights from day one of Spikes Asia . Read my full reports from Spikes Asia The Spikes Asia conference drew to a close on Tuesday, culminating in the Spikes creative awards show.