David Tiltman

COVID-19 is forcing brands across categories to shift faster into e-commerce. What does this long-term change in distribution mean for the effective investment of marketing budget? David Tiltman, VP Content at WARC, explains.
Marketers strive to make effective work – but there’s a difficult question that we don’t always ask: what do we mean by effectiveness? Those of us who work with case studies, research reports, best practice guides and the like will know what I mean.
WARC’s head of content David Tiltman looks back on the first year of the WARC Prize for Asia Strategy and the prescience of the thinking behind the first  Grand Prix winning campaign.
The S4 Capital boss talks to WARC’s Head of Content about the impact of COVID-19 on the advertising industry and the possible outline of recovery.
As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Remona Duquesne, Managing Partner, Southeast Asia at the brandgym, to discuss how marketers can prepare for the months ahead and in particular how to start thinking across portfolio of brands.
As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews David Carr, Director, Marketing Strategy & Analysis at Publicis Sapient to discuss the implications of the current situation for e-commerce and direct to consumer.
As part of WARC's special series on Marketing in the COVID-19 crisis, David Tiltman, VP Content at WARC, interviews Oliver Feldwick, Global Head of Innovation, The&Partnership, to discuss how brands can respond to the threat of recession and start to prepare for post-COVID-19 times.
This week we’re launching a new monthly report – here’s what you need to know. ‘The WARC Guide’ looks at some of the biggest and most pressing issues in the industry.
Next week sees the launch of the first of this year’s WARC Rankings. Head of Content David Tiltman explains how the new Advisory Board has shaped their development.
In late 2018, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2020.
As the discipline of planning grows up, practitioners are evolving into two different styles. WARC’s David Tiltman was at the APG Awards to hear about the future of planning.
It appears that brand building is back, after years of digitally-enabled performance work drawing the lion’s share of the budget.
The 2019 Future of Strategy report is out now. Here, WARC's VP Content, David Tiltman, pulls out three key ideas.
Last week saw the very sad news that Judie Lannon, one of the pioneers of account planning, has passed away.
It’s impossible to catch everything at Cannes Lions, but WARC’s content team can point you towards the good stuff you might have missed.
As the marketing industry descends on Cannes, David Tiltman says it’s time to raise the level of debate around effectiveness.
In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019.
Dynamic creativity, viewability, and the use of ad tech for brand building are topics at the forefront of the current conversation.
Accenture Interactive has been at the forefront of consultancies’ shift into marketing services. Anatoly Roytman is its Managing Director for Europe, Africa and Latin America.
We’re getting ready to launch Toolkit 2018 – our guide to tackling some of the biggest challenges brands currently face.
Strategists often benefit from an outsider’s eye, observes David Tiltman, Content Director at WARC, as he explores the story behind SK-II’s Marriage Market Takeover: this used an element of Chinese culture so ingrained as to go unspoken as an emotional springboard for a stunningly effective campaign.
You might notice a few changes on the site, with the launch of WARC Data, a new resource focusing on trends in global advertising and media investment.
WARC has had a facelift. If you're a regular visitor to the site, you may have already noticed some changes.
We’re getting ready to launch Toolkit 2017, our guide to six trends we think will have an impact on marketing in the year ahead.
Judging by the Account Planning Group's recent conference, there is a fair degree of angst about what the future holds for the marketing strategist.