24 October 2022 • David Taylor, Group Managing Partner of brandgym looks at research on the use of brand assets and shares lessons for distinctive brand asset creation and management.
12 July 2022 • David Taylor, Managing Partner of the brandgym, dissects a brilliant, topical, tactical marketing campaign from Brewdog.
About David Taylor
David Taylor is Group Managing Partner and Director of brandgym academy, London. He also writes the brandgym blog, where this article was first published.https://thebrandgym.com/blog/