Cristina Constandache

20 February 2019 Influencer marketing is increasingly recognised as a key channel for boosting brand affinity, engagement and sales. Many brands focus on finding influencers that match its own brand values – as can be seen from hastily cancelled contracts when those values are compromised by said influencers. What is often over-looked is building partnerships that are mutually beneficial for influencers and brands – extending reach and building stronger relationships with the audience for both parties.