You are in
The Internet Advertising Bureau UK hosted an event in central London earlier today that shared results from its first online performance marketing survey: a report that summarises growth, opportunities and trends in the online performance marketing sector.
When Barack Obama was elected to the United States presidency in 2008 the marketing story was the power of social media, and how his campaign successfully leveraged tools such as Facebook to drive unprecedented voter interaction (view for free the Obama for President case study).
Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers' Decisions - by Matthew Willcox, executive director of Draftfcb's Institute of Decision Making and Vicki Holgate, Draftfcb London's head of planning.
Despite the From Silicon Valley to Silicon Roundabout tag the IPA’s Creative Pioneers conference showed that creativity has no post code.
Cila Warncke is a Summaries Writer at Warc.