22 January 2013 • The Internet Advertising Bureau UK hosted an event in central London earlier today that shared results from its first online performance marketing survey: a report that summarises growth, opportunities and trends in the online performance marketing sector.
12 November 2012 • When Barack Obama was elected to the United States presidency in 2008 the marketing story was the power of social media, and how his campaign successfully leveraged tools such as Facebook to drive unprecedented voter interaction (view for free the Obama for President case study). Four years later, Obama is celebrating another victory and this time the talk is all about big data.
17 July 2012 • Information overload may be a problem for marketers, not consumers. That was one of the ideas floated at a recent presentation on The Hidden Value in Consumers' Decisions - by Matthew Willcox, executive director of Draftfcb's Institute of Decision Making and Vicki Holgate, Draftfcb London's head of planning.
03 May 2012 • Despite the From Silicon Valley to Silicon Roundabout tag the IPA’s Creative Pioneers conference showed that creativity has no post code. London and California are influential not because they’re where stuff gets made, but because their products and platforms reach a global audience. Eager to learn the secrets of this success, 300-odd delegates from the marketing and advertising industry gathered at The Venue at Shoreditch Village to guzzle over-proof coffee, listen to talks from the likes of Facebook, Yelp, PlayGen, LinkedIn and Double Negative, and multi-task at the behest of IPA president Nicola Mendelsohn who urged delegates to: “Tweet. Blog. Make noise”.
About Cila Warncke
Cila Warncke is a Summaries Writer at Warc.