Chiara Manco

Opinion
13 April 2021 As the WARC Awards for Asian Strategy enter their 11th year, Chiara Manco looks at how strategy can future-proof businesses, growing brands and inspiring the industry.
Opinion
04 April 2021 A region with a long history of purposeful work, MENA is witnessing a new push for purpose dictated by the pandemic. WARC’s Chiara Manco explores its challenges and opportunities.
Opinion
30 March 2021 Fahad Osman, Regional Director, Global Business Marketing, METAP at TikTok, will be judging the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC’s Chiara Manco about how marketers can respond to consumers’ needs, the importance of letting go of control to remain agile, and the value of empathetic insight.
Opinion
17 March 2021 Past APG Awards winners show PR strategies' potential for brand building and growth, writes WARC's Chiara Manco. 
Opinion
10 March 2021 WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant and helpful communications.
Opinion
04 March 2021 WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper.
Opinion
26 February 2021 WARC’s Chiara Manco looks at work that stared gender bias in the face by actively challenging it.
Opinion
18 February 2021 Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC about his learnings from the past year, the need for companies to rapidly digitise, and the role of strategy in enabling businesses to thrive. 
Opinion
15 February 2021 WARC’s Chiara Manco looks at how past APG Awards winners have combined strategy and creativity to impact society for the better.
Opinion
05 February 2021 WARC’s Chiara Manco looks at how the 2020 DMA Awards winners used data to better understand and connect with their audiences.
Opinion
18 January 2021 WARC’s Chiara Manco uncovers learnings from past winners of the APG Creative Strategy Awards. 
Opinion
12 January 2021 WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.
Opinion
06 January 2021 WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
Opinion
03 November 2020 A partnership between United Commercial Bank and retailer Shwapno, Project AgroBanking allows Bangladeshi farmers to open savings accounts and escape their cycle of poverty. Chiara Manco, Assistant Editor, Case Studies at WARC, talked to Grey Bangladesh’s Bitop Das Gupta to delve deeper into the initiative.
Opinion
02 November 2020 The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against the grain to achieve business and social impact, writes WARC’s Chiara Manco.
Opinion
29 October 2020 The winners of the 2020 Australian Effie Awards are best-practice examples of audience insights fuelling effective strategies, writes WARC’s Chiara Manco.
Opinion
20 October 2020 The winners of the 2020 ANA ECHO Awards uncover powerful examples of data-led targeting and personalisation, writes WARC’s Chiara Manco.
Opinion
13 October 2020 Winning Gold at the 2020 IPA Effectiveness Awards, Guinness is proof of the returns of consistency in long-term brand building. WARC’s Chiara Manco looks into the powerful influence of its ‘Made of more’ brand platform.
Opinion
23 September 2020 WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
Opinion
14 September 2020 Mark Evans, Managing Director of Marketing and Digital at Direct Line Group, will be chairing the Best Use of Data category of the 2020 WARC Media Awards. Here, he talks to Chiara Manco about Direct Line’s agile approach to changing times, the benefits that a consumer-first model can reap for businesses, and what a successful data-led campaign looks like.
Opinion
06 September 2020 Audrey Low, Managing Director, L'Équipe L'Oréal at Mindshare China, will be judging the Effective Use of Partnerships & Sponsorships category of the 2020 WARC Media Awards. Here, she talks to Chiara Manco about the impact of lockdowns, the coming of age of Chinese e-commerce and the new partnership opportunities opened up by the worldwide digital transformation.
Opinion
26 August 2020 Gianluca Toccafondi, Global Integrated Media Manager at IKEA Retail (Ingka Group), will be judging the Effective Channel Integration category of the 2020 WARC Media Awards. Here, he talks to Chiara Manco about the impact of lockdowns on media strategy, the evolution of the media landscape and the ever-important need to balance long- and short-term efforts.
Opinion
07 July 2020 This year’s WARC Prize for MENA Strategy shortlist reinforces the power of strong, local insights for both global and local brands, writes WARC’s Chiara Manco.
Opinion
02 July 2020 What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Prize for Asian Strategy to find out.
Opinion
01 July 2020 WARC’s Chiara Manco looks at brands that have successfully tapped into Pride month to show support to the LGBTQ+ community.