25 July 2021 • Ann Mukherjee, Chairman and CEO at Pernod Ricard NA, was the Jury President of the 2021 Creative Effectiveness Lions. In an interview with WARC's Chiara Manco, she talks about why the jury awarded Nike the Grand Prix, themes from this year's winners and the importance of these awards for the industry. Ann Mukherjee, Chairman and CEO at Pernod Ricard NA
29 June 2021 • Through a deep dive into two 2020 DMA Awards winners, WARC’s Chiara Manco looks at how challenging times can be the breeding ground for creative and effective work.
13 June 2021 • What makes a compelling case study? WARC’s Chiara Manco mines past winners of the WARC Awards for Asian Strategy to find out.
22 May 2021 • WARC’s Chiara Manco explores how past winners of the Jay Chiat Awards used sharp insight and audience understanding to create impactful work that leveraged a single media channel.
29 April 2021 • WARC’s Chiara Manco looks at how winners of the 2021 US YouTube Works Awards supported audiences and grew their businesses during the year that marked the start of the global pandemic.
13 April 2021 • Fahad Osman, Regional Director, Global Business Marketing, METAP at TikTok, will be judging the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC’s Chiara Manco about how marketers can respond to consumers’ needs, the importance of letting go of control to remain agile, and the value of empathetic insight.
17 March 2021 • Past APG Awards winners show PR strategies' potential for brand building and growth, writes WARC's Chiara Manco.
10 March 2021 • WARC’s Chiara Manco looks at brands that earned awareness and loyalty among mothers through relevant and helpful communications.
04 March 2021 • WARC's Chiara Manco shares tips and tricks from the APG on how to craft a winning awards paper.
26 February 2021 • WARC’s Chiara Manco looks at work that stared gender bias in the face by actively challenging it.
18 February 2021 • Peter DeBenedictis, CMO, Middle East and Africa at Microsoft, will be chairing the panel of the 2021 WARC Prize for MENA Strategy. Here, he talks to WARC about his learnings from the past year, the need for companies to rapidly digitise, and the role of strategy in enabling businesses to thrive.
15 February 2021 • WARC’s Chiara Manco looks at how past APG Awards winners have combined strategy and creativity to impact society for the better.
12 January 2021 • WARC’s Chiara Manco looks at 2020 WARC Media Awards winners that have used data to inform innovative out-of-home strategies.
06 January 2021 • WARC’s Chiara Manco looks at how winners of the 2020 Media Awards’ Effective Channel Integration category reaped the benefits of using strategic comms planning to engage their audiences.
03 November 2020 • A partnership between United Commercial Bank and retailer Shwapno, Project AgroBanking allows Bangladeshi farmers to open savings accounts and escape their cycle of poverty. Chiara Manco, Assistant Editor, Case Studies at WARC, talked to Grey Bangladesh’s Bitop Das Gupta to delve deeper into the initiative.
02 November 2020 • The winners of the 2020 Marketing Society Brave Awards are brands that unashamedly went against the grain to achieve business and social impact, writes WARC’s Chiara Manco.
29 October 2020 • The winners of the 2020 Australian Effie Awards are best-practice examples of audience insights fuelling effective strategies, writes WARC’s Chiara Manco.
20 October 2020 • The winners of the 2020 ANA ECHO Awards uncover powerful examples of data-led targeting and personalisation, writes WARC’s Chiara Manco.
13 October 2020 • Winning Gold at the 2020 IPA Effectiveness Awards, Guinness is proof of the returns of consistency in long-term brand building. WARC’s Chiara Manco looks into the powerful influence of its ‘Made of more’ brand platform.
23 September 2020 • WARC’s Chiara Manco looks back at past winners of the Jay Chiat Awards to uncover successful strategies that can help marketers tackle today’s unique challenges.
About Chiara Manco