03 August 2017 • For most brands, the relationship they have with their consumers is passive; meanwhile, others have been able to enter a different space, where consumers share their content and participate in the brand. iris Sydney’s Celia Garforth asks whether we're building brands with people or just for them.
About Celia Garforth
Celia Garforth is iris Sydney's Planning Director. Prior to iris, she spent 3 years as a senior planner at J. Walter Thompson.