Cathy Taylor
Opinion
26 February 2024
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Delivering by far the year’s biggest audience – for both the game and its ads – the Super Bowl is an increasingly unique event. WARC’s Cathy Taylor looks at the game’s ads through several lenses, including their diversity and their ongoing (over)use of celebrities.
Opinion
07 November 2023
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Artificial intelligence (AI) has emerged as perhaps the most talked-about topic among marketers this year. No longer a future concern, AI is transforming marketing right now. In this interview for WARC’s 2024 Marketer’s Toolkit, Cathy Taylor from WARC talks with long-time CMO Shiv Singh, who most recently held that role at US online lender Lending Tree. Shiv Singh, long-time CMO
Opinion
06 September 2023
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The US TV upfront for 2023–24 faced an uncertain economic backdrop and strikes by actors and writers, but longer-term shifts in viewing habits may be the most important factor to think about, argues Cathy Taylor, WARC’s US Commissioning Editor.
Opinion
08 June 2023
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Brands are facing pressure from many conservatives to roll back their focus on Pride Month, and inclusion more broadly, as the ‘culture wars’ rage in America; Cathy Taylor, WARC's US Commissioning Editor, writes that, unfortunately, there’s no easy advice for navigating this.
Opinion
14 May 2023
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Each spring’s upfronts are a major occasion on the American advertising calendar, but they have not escaped the disruption which is impacting the broader media ecosystem, as WARC’s Cathy Taylor explains in introducing the latest US Spotlight report.
Opinion
13 April 2023
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As another recession looms, marketers need to improve how they communicate the value of their work to chief financial officers, argues Cathy Taylor, WARC’s US Commissioning Editor.
Opinion
18 March 2023
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Cathy Taylor, WARC’s US Commissioning Editor, summarizes the articles in the latest Spotlight, which takes a distinctly American look at marketing effectiveness.
Opinion
08 February 2023
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By treating the Super Bowl as an opportunity to showcase one-off celebrity appearances independent of distinctive brand activations, advertisers may be sacrificing long-term equity for the sake of some short-term buzz, writes WARC’s Cathy Taylor.
Opinion
08 November 2022
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In this interview for WARC’s Marketers Toolkit 2023, Jessica Spence, President of Brands at Beam Suntory, discusses the company’s plans around premiumization, sustainability and first-party data with WARC's US Commissioning Editor Cathy Taylor.
Opinion
22 September 2022
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Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight Brazil series, explaining how – despite current volatility and uneasiness over the coming presidential election – Brazilians have optimism about the future, even beyond the World Cup.
Opinion
27 July 2022
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WARC US Commissioning Editor Cathy Taylor gives a first-hand account of what it's like to travel through the automotive sales funnel in the US in 2022, at a time when new cars are hard to come by.
Opinion
09 May 2022
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Connected TV may be the hottest thing in media right now, Horizon Media EVP/Chief Investment Officer Dave Campanelli explains both why this is and why linear TV is not dead in this interview, with WARC US Commissioning Editor Cathy Taylor.
Opinion
25 March 2022
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The US quick-service restaurant (QSR) category adapted at speed during COVID-19. It is now tackling the challenge of inflation, and continues to build engagement with a mix of celebrity and brand power, writes Cathy Taylor, WARC’s US commissioning editor.
Opinion
03 December 2021
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While diversity, equity and inclusion saw renewed focus in the US after the murder of George Floyd, another element moving DEI forward is new US Census data underscoring the country's dramatic demographic shifts, writes US Commissioning Editor Cathy Taylor.
Opinion
03 December 2021
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Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders
Opinion
03 November 2021
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Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
02 November 2021
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As CMO of both Yum! Brands and its Collider Lab, Ken Muench is at the intersection of top-of-mind marketing trends. In this interview for WARC’s Marketer ’ s Toolkit 2022, Muench talks with US Commissioning Editor Cathy Taylor about cultural and social relevance, balancing branding with e-commerce, and whether sustainability efforts should be marketed. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
28 October 2021
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Kari Callahan, Amazon’s Director of Global Media, Portfolio and Insights, discusses pandemic shopping and the blending of branding and e-commerce in this interview for WARC’s Marketers Toolkit 2022 with US Commissioning Editor Cathy Taylor. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
25 October 2021
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Pam Forbus, Chief Marketing Officer of Pernod Ricard North America, talks to WARC US Commissioning Editor Cathy Taylor as part of Marketers Toolkit 2022. Forbus discusses the company’s focus on moving to where consumers will be, the surge in interest in at-home cocktails, and blending branding with e-commerce. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
Opinion
23 September 2021
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Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which offers insight into US consumer behavior during an uncertain year shaped by COVID-19 and economic challenges.
Opinion
02 August 2021
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For WARC’s Spotlight Brazil, US Commissioning Editor Cathy Taylor talked to Daniel Wakswaser, Marketing VP of Ambev, about the brand’s COVID response, and about its global “Ideas for Good” initiative, which crowdsourced ideas from all over the company that could be implemented in local markets, benefiting consumers, the bars and restaurants the brewer does business with, and society.
Opinion
02 August 2021
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Cathy Taylor, WARC's US Commissioning Editor, introduces the first Spotlight on Brazil, which examines several of the major trends that are facing brands in the country.
Opinion
02 August 2021
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Natura &Co Media, Content and Communication VP Carlos Pitchu joined the Brazilian personal care and cosmetics company early last year just as the pandemic was unfolding. Having worked with the brand for some time as president of Tribal Brazil, he was quite familiar with it, but COVID put his job in a new context since he had to meet both the marketing needs and the economic needs of many Brazilians. Both the Natura brand and the Avon brand, which Natura also owns, are sold by sales reps, many of whom are women entrepreneurs. Natura also owns The Body Shop. For WARC’s Spotlight Brazil, WARC US Commissioning Editor Cathy Taylor talked to Pitchu about how the brands have been helping their sales reps through the pandemic, about
Opinion
20 May 2021
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2021 is the year of the vaccine – and the year of vaccine branding. Never before has there been such high consumer awareness of vaccine brands.
Opinion
20 May 2021
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Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which examines the impact of the COVID-19 pandemic on US healthcare marketing.
