Cathy Taylor

Opinion
20 April 2021 In January, the focus of WARC’s Spotlight US was “Marketing in a polarized nation,” which examined the issues dividing the country – and what brands should do about them. WARC's US Commissioning Editor Cathy Taylor writes that three months into the presidency of Joe Biden, the US, and brands, are not getting a reprieve.
Opinion
26 March 2021 This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more
Opinion
11 February 2021 Your personal feelings about Tom Brady aside, typically nothing unites Americans quite like one football game on a Sunday evening in February. For all rights and purposes, Super Bowl Sunday should be a national holiday – albeit one that starts during the pre-game at 6:00pm and drifts, hungover, into the next morning.
Opinion
22 January 2021 Navigating the polarized political landscape in the US is no easy feat, but WARC's Cathy Taylor offers some key themes in her introduction to a deep dive on how brands can meet these challenges.
Opinion
22 January 2021 As part of our Spotlight US series on Marketing in a Polarized Nation, we talked to the person perhaps best positioned to translate the election’s outcome into what it means for brands – Mark Penn – who for decades has been one of the leading political pollsters and strategists. He has worked on campaigns for President Bill Clinton, Senator Hillary Clinton, and UK Prime Minister Tony Blair.
Opinion
15 January 2021 Coup attempts are bad for business. WARC’s Cathy Taylor looks at what brands are doing in the wake of the storming of the Capitol. 
Opinion
17 November 2020 Bills in favor of legalizing recreational cannabis use were passed in Arizona, Montana, New Jersey and South Dakota in early November, bringing the total number of states to do so to fifteen, plus Washington DC. 36 states have legalized medical cannabis over the last few years. Curaleaf, the largest cannabis brand in the world, sells its products through its own retail outlets and in dispensaries. CMO Jason White spoke with WARC’s Cathy Taylor for the Marketer’s Toolkit 2021 about Curaleaf’s trajectory.
Opinion
21 September 2020 For many brands and categories in the US, the last six months have brought dual shocks to long-held ways of doing business, as they juggle realigning their businesses around the impact of a worldwide pandemic and social unrest on a global scale.
Opinion
26 August 2020 The AARP has a unique window into the wants, needs and media choices of older Americans. WARC ’s   US Commissioning Editor Cathy Taylor talks to AARP CCMO and EVP Martha Boudreau about the COVID-19 pandemic, racial injustice and the upcoming presidential election.
Opinion
06 July 2020 Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
Opinion
10 June 2020 From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries. In a recent interview with ANA and Cathy Taylor, U.S. Commissioning Editor at WARC, Morgan Flatley, the company’s U.S. Chief Marketing and Digital Customer Experience Officer – and also a member of the ANA’s Global CMO Leadership Coalition on COVID-19 – talked about how the brand has pivoted during the pandemic.
Opinion
21 May 2020 Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll. Catharine P. Taylor, WARC’s US commissioning editor, breaks out some of the findings.
Opinion
14 May 2020 The CMO Growth Council – a body featuring some of the industry’s top talent from around the world – has published a new report offering guidance for marketers as they respond to the evolving COVID-19 pandemic. Catharine P. Taylor, WARC’s US commissioning editor, outlines some of the main insights from this analysis.
Opinion
26 March 2020 The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing. COVID-19 is a new, but pressing, addition to this list, Catharine P. Taylor, WARC’s US commissioning editor, reports.
Opinion
20 March 2020 Amid the profound changes the last week has brought, there are signs of adjustment from brands, media, and among consumers – Cathy Taylor surveys the situation.
Opinion
16 January 2020 As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P. Taylor writes.
Opinion
07 January 2020 The ten articles in January 2020’s Admap  examine how digital is fuelling innovation in the health and wellness sector globally, from the emergence of new sub-categories like connected fitness, to AI-fuelled diagnosis. Catharine P. Taylor,  US  commissioning editor at WARC, looks at how what’s going on in health and wellness has resonance for marketers in general.
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
Opinion
22 November 2019 This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .