Cathy Taylor

Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm.
From its humble beginnings as a single restaurant, McDonald’s has become one of the world's leading food service brands with more than 36,000 restaurants in over 100 countries.
Consumers in the US display a mix of eagerness and caution about returning to various pre-lockdown behaviors, according to research from The Harris Poll.
The CMO Growth Council – a body featuring some of the industry’s top talent from around the world – has published a new report offering guidance for marketers as they respond to the evolving COVID-19 pandemic.
The CMO Growth Council – a body that features some of the industry’s top talent, and is run by the Association of National Advertisers (ANA) and Cannes Lions (WARC’s sister company) – has the long-term mission of tackling the biggest issues in marketing.
Amid the profound changes the last week has brought, there are signs of adjustment from brands, media, and among consumers – Cathy Taylor surveys the situation.
As environmental sustainability becomes more of a consumer concern, brands are taking major steps to build sustainable practices into their organizations – from recycling to packaging, Catharine P.
The ten articles in January 2020’s Admap  examine how digital is fuelling innovation in the health and wellness sector globally, from the emergence of new sub-categories like connected fitness, to AI-fuelled diagnosis.
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .
This interview is part of the Marketer’s Toolkit 2020. Download the summary report here .