06 September 2023 • The US TV upfront for 2023–24 faced an uncertain economic backdrop and strikes by actors and writers, but longer-term shifts in viewing habits may be the most important factor to think about, argues Cathy Taylor, WARC’s US Commissioning Editor.
08 June 2023 • Brands are facing pressure from many conservatives to roll back their focus on Pride Month, and inclusion more broadly, as the ‘culture wars’ rage in America; Cathy Taylor, WARC's US Commissioning Editor, writes that, unfortunately, there’s no easy advice for navigating this.
14 May 2023 • Each spring’s upfronts are a major occasion on the American advertising calendar, but they have not escaped the disruption which is impacting the broader media ecosystem, as WARC’s Cathy Taylor explains in introducing the latest US Spotlight report.
13 April 2023 • As another recession looms, marketers need to improve how they communicate the value of their work to chief financial officers, argues Cathy Taylor, WARC’s US Commissioning Editor.
18 March 2023 • Cathy Taylor, WARC’s US Commissioning Editor, summarizes the articles in the latest Spotlight, which takes a distinctly American look at marketing effectiveness.
08 February 2023 • By treating the Super Bowl as an opportunity to showcase one-off celebrity appearances independent of distinctive brand activations, advertisers may be sacrificing long-term equity for the sake of some short-term buzz, writes WARC’s Cathy Taylor.
08 November 2022 • In this interview for WARC’s Marketers Toolkit 2023, Jessica Spence, President of Brands at Beam Suntory, discusses the company’s plans around premiumization, sustainability and first-party data with WARC's US Commissioning Editor Cathy Taylor.
How Brazilian consumers are responding to volatile times, in a country rife with concerns, but underlying optimism
22 September 2022 • Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight Brazil series, explaining how – despite current volatility and uneasiness over the coming presidential election – Brazilians have optimism about the future, even beyond the World Cup.
27 July 2022 • WARC US Commissioning Editor Cathy Taylor gives a first-hand account of what it's like to travel through the automotive sales funnel in the US in 2022, at a time when new cars are hard to come by.
09 May 2022 • Connected TV may be the hottest thing in media right now, Horizon Media EVP/Chief Investment Officer Dave Campanelli explains both why this is and why linear TV is not dead in this interview, with WARC US Commissioning Editor Cathy Taylor.
25 March 2022 • The US quick-service restaurant (QSR) category adapted at speed during COVID-19. It is now tackling the challenge of inflation, and continues to build engagement with a mix of celebrity and brand power, writes Cathy Taylor, WARC’s US commissioning editor.
03 December 2021 • Huenited Collective is a foundation in Cincinnati, with the mission of “creating meaningful change by collaborating across agencies and marketing organizations to uncover and harness the power and potential found within Black talent.” Founded by four members of the local marketing community: Procter & Gamble’s Tysonn Betts, Grey Midwest’s Jamie Grady, Katalyst Group’s Sean Rugless and Hyperquake’s Molly Baker, Huenited aspires to build career pipelines that work for both Black and other underrepresented minorities, and companies in the marketing ecosystem in Cincinnati. It also hopes to share its learnings with other communities. Three of the four founders
03 December 2021 • While diversity, equity and inclusion saw renewed focus in the US after the murder of George Floyd, another element moving DEI forward is new US Census data underscoring the country's dramatic demographic shifts, writes US Commissioning Editor Cathy Taylor.
03 November 2021 • Charisse Hughes, SVP/Global Chief Marketing Officer of The Kellogg Company, talks to US Commissioning Editor Cathy Taylor for WARC Marketer’s Toolkit about purpose, first-party data, and how its vast brand portfolio allows for marketing experimentation. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
02 November 2021 • As CMO of both Yum! Brands and its Collider Lab, Ken Muench is at the intersection of top-of-mind marketing trends. In this interview for WARC’s Marketer ’ s Toolkit 2022, Muench talks with US Commissioning Editor Cathy Taylor about cultural and social relevance, balancing branding with e-commerce, and whether sustainability efforts should be marketed. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
28 October 2021 • Kari Callahan, Amazon’s Director of Global Media, Portfolio and Insights, discusses pandemic shopping and the blending of branding and e-commerce in this interview for WARC’s Marketers Toolkit 2022 with US Commissioning Editor Cathy Taylor. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
25 October 2021 • Pam Forbus, Chief Marketing Officer of Pernod Ricard North America, talks to WARC US Commissioning Editor Cathy Taylor as part of Marketers Toolkit 2022. Forbus discusses the company’s focus on moving to where consumers will be, the surge in interest in at-home cocktails, and blending branding with e-commerce. Toolkit 2022 This interview is part of WARC's Marketer's Toolkit 2022. Read more .
23 September 2021 • Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which offers insight into US consumer behavior during an uncertain year shaped by COVID-19 and economic challenges.
Ambev’s Daniel Wakswaser on how AB InBev shares ideas globally, and the company response to the pandemic in Brazil
02 August 2021 • For WARC’s Spotlight Brazil, US Commissioning Editor Cathy Taylor talked to Daniel Wakswaser, Marketing VP of Ambev, about the brand’s COVID response, and about its global “Ideas for Good” initiative, which crowdsourced ideas from all over the company that could be implemented in local markets, benefiting consumers, the bars and restaurants the brewer does business with, and society.
Natura &Co’s Carlos Pitchu discusses social selling, mission and how the pandemic is changing commerce
02 August 2021 • Natura &Co Media, Content and Communication VP Carlos Pitchu joined the Brazilian personal care and cosmetics company early last year just as the pandemic was unfolding. Having worked with the brand for some time as president of Tribal Brazil, he was quite familiar with it, but COVID put his job in a new context since he had to meet both the marketing needs and the economic needs of many Brazilians. Both the Natura brand and the Avon brand, which Natura also owns, are sold by sales reps, many of whom are women entrepreneurs. Natura also owns The Body Shop. For WARC’s Spotlight Brazil, WARC US Commissioning Editor Cathy Taylor talked to Pitchu about how the brands have been helping their sales reps through the pandemic, about
02 August 2021 • Cathy Taylor, WARC's US Commissioning Editor, introduces the first Spotlight on Brazil, which examines several of the major trends that are facing brands in the country.
20 May 2021 • Cathy Taylor, WARC’s US Commissioning Editor, introduces the latest installment in WARC’s Spotlight US series, which examines the impact of the COVID-19 pandemic on US healthcare marketing.
20 May 2021 • 2021 is the year of the vaccine – and the year of vaccine branding. Never before has there been such high consumer awareness of vaccine brands.
20 April 2021 • In January, the focus of WARC’s Spotlight US was “Marketing in a polarized nation,” which examined the issues dividing the country – and what brands should do about them. WARC's US Commissioning Editor Cathy Taylor writes that three months into the presidency of Joe Biden, the US, and brands, are not getting a reprieve.
26 March 2021 • This article is part of the March 2021 Spotlight US series, “Media strategies for a shifting US landscape.” Read more
About Cathy Taylor
US Commissioning Editor at WARC.