02 February 2015 • At the launch of the 2015 APG Creative Strategy Awards, planners packed the Townhall of APG partner Google to find out the theme for this year, and hear insights from 2013 Grand Prix winner, Luis Toledo. JWT's Strategic Planning Director for Latin America had flown in to share his inspirational Banco Popular campaign, Grand Prix winner in 2013.
30 July 2014 • The Cannes Creative Effectiveness Awards reward the direct correlation between creativity and business results. Warc has analysed these best in class cases to reveal trends and insights about some of the most effective campaigns in the world. We compared the shortlist and winners to all entries and uncovered the differences that make a campaign worthy of Creative Effectiveness Lion.
Shape the debate - Why and how is programmatic changing advertising? Take part in the new research from Warc and AppNexus
10 April 2014 • There's no argument that programmatic advertising is a hot topic. At a packed session at Advertising Week Europe, David Tiltman, Head of Content at Warc, and Graham Wylie, Marketing Director EMEA of AppNexus, explained that they are moving the conversation on from "What is programmatic?" to why programmatic is growing so fast and how advertisers can use it most effectively for their business.
About Catherine Gardner
Catherine Gardner is Content Development Manager at Warc.