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At the launch of the 2015 APG Creative Strategy Awards, planners packed the Townhall of APG partner Google to find out the theme for this year, and hear insights from 2013 Grand Prix winner, Luis Toledo.
This post is based on a webinar Warc hosted in partnership with comScore . The full webinar is available to view here .
The Cannes Creative Effectiveness Awards reward the direct correlation between creativity and business results.
Shape the debate - Why and how is programmatic changing advertising? Take part in the new research from Warc and AppNexus
There's no argument that programmatic advertising is a hot topic. At a packed session at Advertising Week Europe, David Tiltman, Head of Content at Warc, and Graham Wylie, Marketing Director EMEA of AppNexus, explained that they are moving the conversation on from "What is programmatic?" to why programmatic is growing so fast and how advertisers can use it most effectively for their business.
Catherine Gardner is Content Development Manager at Warc.