Catherine Driscoll

12 April 2022 WARC Commissioning Editor Catherine Driscoll introduces this month’s WARC Guide which provides guidance for high-growth, scale-up brands. These brands have matured beyond the start-up phase and after a period of consistent growth are ready to move to the next level. However, with lower budgets and the need for a strategic pivot, they can face a host of challenges to maintain or build on their initial success.
04 February 2019 Influencer marketing is already used by 57% of companies, and is set to grow to a $10 billion market by 2020. It's also been attracting headlines for opaque practices and even fraudulent activity, causing concern for major advertisers. Admap's February issue goes inside influencer marketing .
06 November 2018 The second edition of the new, digital Admap is focused on winning at personalisation, a key challenge for our clients. Catherine Driscoll, Commissioning Editor, explores this month's themes.