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Carlos Grande

Warc needs you to decide the winner of the Popular Vote in the Warc Prize for Innovation 2013. This will be awarded to the long-listed entry with the highest combined total of likes for its video on our Vimeo page and downloads of its case study on Warc .
Thanks to our friends at the Cannes Lions for posting up our free analysis of the 2011 Creative Effectiveness Awards .
The looming double-dip global recession will one day seem a minor economic ripple compared to the migration of some 3.5bn people from rural to urban communities worldwide during our lifetimes.
Thinkbox, the UK commercial television industry body, recently presented best practice from different strands of branded TV content, including the nascent world of UK television product placement.
The shortlist for the inaugural Cannes Creative Effectiveness Lions - for which Warc is the knowledge partner - is out.
What makes a story worth sharing? How can brands learn to create stories worth sharing on social media? And how can they learn to interpret the stories being shaped by the steady stream of live customer data flowing out of social media sites? The Social Media Influence 2011 conference may not have yielded conclusive answers to these questions.
Is there a failsafe formula to capturing an APG Creative Strategy award? Probably not, but the  APG UK's series of events  to demystify the judging process continued yesterday with some more advice for would-be gong-winners.
Attention planners! Now may be the time to hunt down that out of work actor friend and brush up those camera skills.
Lots of interest in the Warc Prize, though we might need some help from our Russian, Romanian and Portuguese subscribers to translate dispatches such as these.
Marketing teams might invest a lot of time devising new metrics ("participation", anyone?). Yet a survey of almost 200 senior executives tells a different story about how such measures are perceived in boardrooms.
Great feedback from our US editor, Geoffrey Precourt, on a sponsorship webcast from the American Marketing Association and IEG.