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It may soon be time to add another acronym to your collection as mixed reality (MR) heaves into view.
The advertising industry "has made it a principle to abuse the consumer," declared Roi Carthy of Shine during a panel debate at the IAB's recent Video Conference.
Brand valuations are bullshit, according to Mark Ritson, associate professor at the Melbourne Business School.
This post introduces Warc's new article series ' New Perspectives on Indian Youth '. India is a young country, both demographically and economically.
Advertising Week Europe kicked off across London today with a series of sessions on thought leadership - including several looking back to last summer's Olympics and the lessons that were learned there.
Half the planet’s population is expected to watch at least some part of the London 2012 Olympic Games.
Coffee and croissants on the lawn was off the agenda: a May downpour put paid to that notion. 'We can't even predict the weather,' noted Flamingo director David Burrows ruefully as he introduced Addiction to Prediction, the latest in a London-based series of Big Ideas Breakfasts from the brand and insight consultancy.
News Editor , Warc
Brian Carruthers is news editor at Warc.