Brian Wieser on disinvestment in TV, disastrous Quibi and why a Facebook break-up may not be so bad for brands
15 December 2020 • Brian Wieser, GroupM’s Global President of Business Intelligence, talks to WARC’s Alex Brownsell about the rise of Netflix, the fall of Quibi and the prospect of Facebook or Google being broken up.
10 May 2020 • Brian Wieser, Global President, Business Intelligence at GroupM, shares his outlook for the ad industry and global economy as part of The WARC Guide to Marketing in the COVID-19 Recession.
29 August 2019 • Brian Wieser, GroupM’s Global President, Business Intelligence, casts his eye over the evolving video media landscape and considers the impact of connected TV as part of the September issue of Admap on smarter video planning.
29 July 2019 • Facebook’s announcement that it would participate in the formation of the Libra Association and create a new subsidiary called Calibra signaled an intention to invest around payments, but did not convey new efforts around social commerce any time soon, argues GroupM's Brian Wieser.
20 October 2016 • There has been a significant amount of attention placed on the decline in NFL viewing this season. While there are many theories as to what has driven this outcome, we have reviewed data from Nielsen covering the first five weeks of the season to look at various sources of decline. Most importantly, we note that while total NFL game viewing is down by -14.6% per person this year vs. last, college football game viewing is essentially flat, and total viewing of TV from all sources is slightly up. This indicates that the decline is specific to the NFL.
About Brian Wieser