24 August 2023 • The culture wars have come for business: brands responding to big, often divisive issues face an uneven and sometimes contradictory landscape, writes WARC’s Brian Carruthers.
15 March 2023 • We’re in for a ‘restless decade’ as the economic truth of the post-2008 era shifts entirely - at the MRS annual conference, Brian Carruthers hears calls for renewed focus on consumer behaviours and motivations to navigate through tougher times.
08 February 2023 • Researchers have never had more ways to understand consumers. At Qual360, Brian Carruthers hears how shiny new things are being checked out, but, for the qual community, empathy and the personal touch remain essential.
27 September 2022 • As the UK economy slides deeper into crisis, WARC's Brian Carruthers looks at inspiration for marketers from brands in Egypt, Turkey and Argentina – along with some words of wisdom from Monty Python and Ernest Hemingway.
07 September 2022 • As the UK's new prime minster assembles her cabinet, Brian Carruthers thinks it doesn't hold out much promise for the advertising industry.
23 June 2021 • A skit for Cannes Lions Live about marketers and consumers in relationship therapy, by Professor Mark Ritson, is enlivened by digs at a rival antipodean marketing professor. But the real issue for him is the marketing industry’s midlife crisis, WARC’s Brian Carruthers heard.
14 June 2021 • The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.
26 October 2020 • COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you.
16 June 2020 • Comedians create a lot of value for us, says Peter McGraw - and marketers can learn from the way they create that value.
03 March 2020 • Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings. Brian Carruthers takes a closer look.
About Brian Carruthers
Brian Carruthers is news editor at WARC.