23 June 2021 • A skit for Cannes Lions Live about marketers and consumers in relationship therapy, by Professor Mark Ritson, is enlivened by digs at a rival antipodean marketing professor. But the real issue for him is the marketing industry’s midlife crisis, WARC’s Brian Carruthers heard.
14 June 2021 • The launch of GB News, a UK news network promising to take on “woke warriors”, shows that brands cannot avoid getting involved in the broader cultural conversation, argues Brian Carruthers, WARC’s News Editor.
26 October 2020 • COVID, Brexit, Trump … if you thought things couldn’t get worse, Nina Schick is about to disappoint you.
16 June 2020 • Comedians create a lot of value for us, says Peter McGraw - and marketers can learn from the way they create that value.
03 March 2020 • Accessibility and brand activism emerged as key features of the top 10 campaigns in this year’s WARC Creative 100 rankings. Brian Carruthers takes a closer look.
13 September 2019 • The theme for DMEXCO 2019 was trust. Brian Carruthers listened in to the debate, including voices from Salesforce, Unilever, Nestle, Google, and Edelman.
About Brian Carruthers
Brian Carruthers is news editor at WARC.