22 July 2020 • While planning around COVID-19, a sports fanatic friend and colleague reminded me what Mike Tyson once said, “everybody has a plan until they get punched in the face.” That sounds about right. This pandemic has sent us all to the mat, scrambling to shake off the hit and get back on our feet. In the blink of an eye the world changed. And those that are fleet of foot will get a jump start on the race to recovery.
About Brent Nelsen
Chief Strategy Officer at Leo Burnett Canada.