Bob Hoffman spent 41 years in the advertising-agency business, staring as a copywriter in New York and continuing as a copywriter in San Francisco even as he became a creative director and agency principal. He served as ceo of Mojo USA and president/creative director of San Francisco agency Allen & Dorward and as ceo of Mojo USA. Hoffman also founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West's largest independent advertising agencies. In 2012, he was selected "Ad Person of the Year" by the San Francisco Advertising Club and retired from Hoffman/Lewis the following year.
His portfolio of creative work includes advertising he's created for AT&T, Bank of America, Blue Cross, Chevrolet, McDonald's, Nestle, PepsiCo, Shell, and Toyota.
In his spare time, Hoffman has served on the boards of the Advertising and Marketing International Network, the Foundation for Osteoporosis Research and Education, and spent one year as Special Assistant to the Executive Director of the California Academy of Sciences.