Bob Hoffman

The May issue of Admap puts the spotlight on data ethics. In this exclusive op ed for WARC, Bob Hoffman, best-selling author, and creator of influential advertising blog The Ad Contrarian, explains how today’s data-obsessed adtech industry is based on tracking and surveillance.
Bob Hoffman, the author of "The Ad Contrarian” blog, was part of a four-person "debate” at the 2017 World Federation of Advertisers annual conference in Toronto.