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Bob Deutsch

If there were any sleep-plaguing doubts that designers matter, the recent crash of Target’s website as it debuted its collaboration with Missoni should help you rest easy.
Creativity and innovation are critical to corporations. This is as true of a corporation's strategy development as it is for product development.
In today's socially-mediated world, marketers must place greater emphasis on understanding their audience as people instead of simply describing them as consumers.
Creativity and innovation are critical to corporations. This is as true of a corporation’s strategy development as it is for product development.
Fun and happiness, partly because of their scarcity, are hot topics. Today life is hard, in new ways.
Recession, war and terrorism have shaken the pillars of American optimism. We, the people, are hesitantly scratching our heads and wondering how all this happened? We are justifiably cynical about the state of corporate sincerity.
A person's sense of time and its relation to one's sensitivity to sensual experience are critical to their appreciation of luxury.
"Brand" had been with us since human time began. Millennia before marketing coined the term "branding," the how, when, and why of people "attaching" to a person, product, or idea, has been nothing less than the engine of history.
Happiness is a hot topic these days. Scholars have recently noted some non-intuitive dynamics as to what makes people happy, and, of course, Americans are always in the pursuit of happiness.
Technology is great but we must not forget that the future has an ancient, living heart. Human nature keeps that vital organ pumping in search of hope, predictability, and comfort.
Life now is fast, very fast. Everyone rushes to get to the next better, whatever.
In my work as a cognitive anthropologist I study how the mind works, how people "make meaning," how people form attachments to things, how people make decisions.
The first Baby Boomers will turn 65 in 2011. In the US alone, more than 3.5 million babies were born in 1946.
As we age our nostalgic yearnings grow, making us more receptive to advertisers and marketers use of what researchers call "a longing for positive memories from the past." In addition to time's arrow, this desire for nostalgia is further intensified by society's present circumstance of receding predictability and opportunity.
It can be said that creative advertising is like brain surgery. When advertising is artfully done it cures people of the status quo by activating neural circuitry.
THE PURCHASE FUNNEL ISN'T CURVACEOUS ENOUGH People lived in a state of positive expectation. There were relatively few products and great demand.