Mastercard's Ben Jankowski on the upfront, cross-platform, sponsorship and media buying's slow, but steady, evolution
26 March 2021 • No matter which part of US media you look at, change is afoot, whether it’s the push for changes to the $20 billion upfront TV sales season, or digital, where greater emphasis on consumer privacy concerns is radically altering how brands can target. Or it could be cross-media measurement, a difficult topic on which to come to any type of consensus. Recently, for WARC’s Spotlight US, “Media strategies for a shifting US landscape,” Cathy Taylor, WARC’s Commissioning Editor US, discussed these issues with Ben Jankowski, senior vp/media at Mastercard. Jankowski is also co-chair of the Association of National Advertiser’s Media Leadership Committee, giving him perspective not just on his own brand, but on the media industry as a whole.
About Ben Jankowski
Ben Jankowski is the Senior Vice President, Global Media at Mastercard. In this role, he is responsible for managing the MasterCard investment in marketing communications. This includes working with global, regional and local marketing teams as well as agency partners to drive engagement and preference among MasterCard’s core constituents. Ben has helped drive business success with the investments; driving productivity, innovation and impact in a very competitive marketplace. He has led teams that have been recognized with multiple awards for work around the world.