05 March 2020 • Pinwheel's Ben Jackson argues that one only need look at the role assassin-for-hire John Wick fulfils, for why the future of planning belongs to specialists.
About Ben Jackson
Ben Jackson is the head of strategy at Pinwheel. He helps culture brands access the complex communities necessary for them to grow. Jackson combines sociology, ethnography and an obsessive love of culture to create lasting brand and marketing strategies that connect brands with their audiences.