18 February 2021 • In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
05 November 2020 • It’s been widely reported that COVID has shifted consumer behaviour but what about marketers? Spinach’s Ben Willee explains why now is the perfect time to review your marketing strategies.
21 July 2020 • Iris Worldwide’s Ben Essen argues that the traditional one-size-fits-all conception of a strategist is giving way to something more nuanced and far more useful.
09 June 2020 • Life in the time of corona has seen media consumption habits disrupted forcing marketers and agencies to pivot their media plans. Now with restrictions easing, we’re having to rethink our strategies once again. So how best to proceed? Spinach's Ben Willee has a few ideas.
02 March 2020 • New brands can’t come into existence without consumers, but consumers won’t always pick the winner, says Ben Osborne.
16 May 2019 • Ben Samuel explains how multi-touch attribution helps agencies increase transparency, differentiate their offering, and build stronger client relationships.
15 May 2019 • As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons. Ultimately, it’s about consumer trust, choice and mutual value, he says.
08 November 2017 • BEST OF 2017 OPINION: Ben Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in Effective Social Strategy of this year’s WARC Awards, highlight the difference between an impression and a lasting impression.
08 August 2017 • Publisher experimentation outside of ad-supported business models is well underway. Ben Barokas, CEO of Sourcepoint, looks at the publishers trying a different revenue model.
About Ben Essen
Ben Essen is Chief Strategy Officer at Iris Worldwide.