Ben Essen

Opinion
18 February 2021 In Australia, Facebook has gone nuclear in response to the government’s News Media Bargaining Code. Spinach’s Ben Willee on what all this means for advertisers.
Opinion
05 November 2020 It’s been widely reported that COVID has shifted consumer behaviour but what about marketers? Spinach’s Ben Willee explains why now is the perfect time to review your marketing strategies.
Opinion
21 July 2020 Iris Worldwide’s Ben Essen argues that the traditional one-size-fits-all conception of a strategist is giving way to something more nuanced and far more useful.
Opinion
09 June 2020 Life in the time of corona has seen media consumption habits disrupted forcing marketers and agencies to pivot their media plans. Now with restrictions easing, we’re having to rethink our strategies once again. So how best to proceed? Spinach's Ben Willee has a few ideas.
Opinion
05 March 2020 Pinwheel's Ben Jackson argues that one only need look at the role assassin-for-hire  John Wick fulfils,  for why the future of planning belongs to specialists.
Opinion
02 March 2020 New brands can’t come into existence without consumers, but consumers won’t always pick the winner, says Ben Osborne.
Opinion
16 May 2019 Ben Samuel explains how multi-touch attribution helps agencies increase transparency, differentiate their offering, and build stronger client relationships.
Opinion
15 May 2019 As publishers turn to subscription and donation models, Ben Barokas, Sourcepoint CEO, looks at the pros and cons. Ultimately, it’s about consumer trust, choice and mutual value, he says.
30 November 2018 Research into the secret financial lives of Americans reveals some important lessons for the wider marketing community, according to Gunny Scarfo and Ben Zeidler of Nonfiction Research.
08 November 2017 BEST OF 2017 OPINION: Ben Shaw, Head of BBH Live, and Jack Colchester, Senior Data Strategist, from the team at BBH London that created the Grand Prix-winning KFC Dirty Louisiana campaign in Effective Social Strategy of  this year’s WARC Awards, highlight the difference between an impression and a lasting impression.
Opinion
13 September 2017 The new iPhone doesn’t just upgrade the smartphone experience but also has the potential to create new ways for brands to connect with the consumers says Ben Phillips, Global Head of Mobile at MediaCom.
Opinion
08 August 2017 Publisher experimentation outside of ad-supported business models is well underway. Ben Barokas, CEO of Sourcepoint, looks at the publishers trying a different revenue model.