Bea Atienza
Opinion
01 March 2023
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Colgate-Palmolive’s Bea Atienza explains how omni-activation – the deployment of tech-enabled ideas in any environment – can enable brands to reach post-pandemic consumers traversing multiple platforms and immersed in virtual worlds. She provides insights based on the shortlisted work from this year's WARC Awards for Asian Strategy. View a sample report of the case study analysis report here .
