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Autumn Nazarian, Joe Maceda, & Jamie Arvizu
Following the release of Mindshare’s Media Multiverse research, three of the agency’s leaders discuss the industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel.
Autumn Nazarian is SVP, Spotlight Lead, Mindshare North America
Joe Maceda is Invention Studio Lead, Mindshare North America
Jamie Arvizu is Director, Media Research & Insights, Mindshare North America