Autumn Nazarian, Joe Maceda, & Jamie Arvizu
29 November 2017 • Following the release of Mindshare’s Media Multiverse research, three of the agency’s leaders discuss the industry shift towards franchises that live across a mosaic of platforms, and away from linear storytelling on one channel.
About Autumn Nazarian, Joe Maceda, & Jamie Arvizu
Autumn Nazarian is SVP, Spotlight Lead, Mindshare North America
Joe Maceda is Invention Studio Lead, Mindshare North America
Jamie Arvizu is Director, Media Research & Insights, Mindshare North America