Anupama Wagh-Koppar

The Indian Telecom market is getting into its next stage of action, multiple numbers of players, MNP, evolving not very loyal consumers who will want more and want specific solutions.
The motorbike market has always been occupying positions of either freedom, adventure, achievement and/or style or a combination of these benefits.
Recession is good. It does good.
“A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, co-operate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly.
Brands deliver experiences and do so within a context. As the context changes, so does an experience.