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Antonis Kocheilas

Marketing executives often look to books written by military strategists when it comes to describing how to win in the marketplace.
The whole marketing paradigm is based on an “either-or” mentality. In these cautionary times, fueled by a weakened global economy, political uncertainty and technological complexity dividing the world into friends and foes seems natural.
As I stand on the top of the tall building, the wind catches my hair.  My voluminous gold cape blows behind me in the cold air.  To complete the picture I have on a tight-fitting muscle-hugging tee, tights, and over that - golden underwear.  I watch and wait to do what is right.
Here’s a little song for anyone who’s ever hated. In the key of Grrrr.