Andy Stefanovich

Opinion

Andy Stefanovich

The Inspiration Discipline: The path to sustainable innovation

07 September 2011 • The quest for growth requires ever-more dramatic on-ramps to inspire breakthrough products. And stories of the "must-have product" and the "killer app" foster the illusion that there is a magic formula for creating ideas.

Opinion

Andy Stefanovich

The Inspiration Discipline

03 December 2010 • Most companies are focusing on the intended output when they should be focusing on the input. This flawed-and all too common approach-has created the need to apply a new equation:

About Andy Stefanovich

As Chief Curator and Provocateur at Prophet, which is a strategic brand and marketing consultancy, Andy has earned a reputation as one of the most disruptive and effective advisors in business.

He spent the past 20 years helping companies like GE, General Mills, Procter & Gamble, The United States Olympic Committee, and the Coca Cola Company drive innovation from the inside out - enriching their people and driving market place growth.

Andy's true passion lies in guiding clients through the powerful evolution from inspiration to creativity to innovation. He teaches practical skills, leadership behaviours, and specific processes for developing and implementing ideas at work.