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Andy Stefanovich

The quest for growth requires ever-more dramatic on-ramps to inspire breakthrough products. And stories of the "must-have product" and the "killer app" foster the illusion that there is a magic formula for creating ideas.
Most companies are focusing on the intended output when they should be focusing on the input. This flawed-and all too common approach-has created the need to apply a new equation: inspiration + creativity = innovation Powerful ideas come from the combination of inspiration and creativity and will go on to become innovations that inspire individuals, teams, the larger organisation, and, in turn, the world.