Andy Stefanovich

07 September 2011 The quest for growth requires ever-more dramatic on-ramps to inspire breakthrough products. And stories of the "must-have product" and the "killer app" foster the illusion that there is a magic formula for creating ideas.
03 December 2010 Most companies are focusing on the intended output when they should be focusing on the input. This flawed-and all too common approach-has created the need to apply a new equation: