Andrew Wardlaw

We’ve all heard that the big weekly shop is back. People are shopping less frequently but spending significantly more when they do.
It is inconceivable that immunity won’t remain a raised priority in people’s minds for years to come, says Andy Wardlaw, who argues that brands must respond now.
Andy Wardlaw, MMR’s Chief Ideas Officer, makes a serious offer to WARC readers to address declines in campaign effectiveness.
Amazon is quietly introducing its own grocery brands, but are they any good? MMR’s Andrew Wardlaw finds out.