Andreas Krasser

Opinion

Andreas Krasser

The value of strategy in Asia – you can’t put a price on it. Or can you?

05 September 2019 • Asia to me is the most exciting region to be in right now as a strategist.

Opinion

Andreas Krasser

Three skills to look for when hiring a planner

09 July 2017 • This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners. The report covers the current state of the strategic discipline, future opportunities and challenges, and guidance on building the planning team of the future.

Opinion

Andreas Krasser

Three things I want to see at this year's Warc Prize for Asian Strategy

21 June 2016 • To say that I am very honored judging the 2016 Warc Prize for Asian Strategy would certainly be an understatement - not just because of the extremely humbling panel of fellow judges, but also because I personally hold a great deal of this award. After all, it's Asia's first dedicated competition rewarding great strategic marketing thinking from the region.

About Andreas Krasser

Andreas Krasser combines a deep understanding of digital technology and innovation with the essentials of brand, business and communications planning. He is the recipient of a Grand Effie in 2014, two gold Effies in 2015, and Silver and Bronze at the Warc Prize for Asian Strategy in 2015.

Andreas was previously Lead Planner at DDB Group Korea, where he won Campaign Asia's North Asia Planner of the Year. He is a judge for the 2016 Warc Prize for Asian Strategy.