Andreas Krasser

Asia to me is the most exciting region to be in right now as a strategist. The pace of daily life, economic advancement, and technological progress here make culture truly move at the speed of light – it’s basically a candy store for strategists.
This commentary appears in WARC’s new ‘Future of Strategy’ report, based on a global survey of senior agency planners.
To say that I am very honored judging the 2016 Warc Prize for Asian Strategy would certainly be an understatement - not just because of the extremely humbling panel of fellow judges, but also because I personally hold a great deal of this award.