Andre van Loon
Opinion
22 February 2021
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Marketing effectiveness itself cannot be guaranteed because the consumer and citizen world in which the marketing happens is, to a greater or lesser extent, unpredictable. Rather than being restrictive, this fact makes the search for effective marketing theory all the more potentially rewarding, argues Andre van Loon.
Opinion
30 May 2019
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Steadfast rules or continuous adaptation? Considering two approaches to marketing rules, We Are Social's Andre Van Loon looks to the uncertainties of judgement.
Opinion
28 July 2017
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What video strategy works for a brand depends, ultimately, on the brand, argues Andre van Loon, and looking at what worked for others can, at times, leave us wishing for faster horses rather than cars - to paraphrase Henry Ford.
