Anastasia Leng

24 April 2024 To win the long game, brands must use data to make sure their creative choices match up with their principles, argues Anastasia Leng from CreativeX.
20 December 2023 By playing by the rules of each platform, you’re giving your ads the best chance to be watched, remembered, and recalled by consumers in that environment, writes Anastasia Leng, CEO & Founder of CreativeX.
14 June 2022 Anastasia Leng, CEO of CreativeX, explains why marketers need better measurement to set up their creative for success.