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Amy Rodgers & Dr. Emma Slade
What should be the balance between data and creative people? How can you make a success of your martech investment? Experts gave their views to Amy Rogers and Dr Emma Slade.
Powerful as MarTech might be, it does not replace an agency for strategic insight – Amy Rodgers and Dr Emma Slade explore the practitioners’ view.
Marketing technology has become a growing necessity for brands in recent years as digital technologies have boomed and the need to automate and optimise processes for competitive advantage have increased – here experts discuss how to get that investment over the line.
Amy Rodgers is Managing Editor, Research and Rankings at WARC Dr Emma Slade is a Lecturer in Management at the University of Bristol